Digitalization

Optimize your color control

Our digitally mature color management tools integrate seamlessly into paint lines and build on our deep understanding of real customer needs for color accuracy, data transfer and consistency throughout the color quality process. With our color management portfolio, we are taking the digital partnership between our customers and us to a new level. 

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Automotive colors in the virtual world

Our virtual colors capture all characteristics of automotive coatings, including lightness flop, color flop and sparkling, while our colorimetric know-how ensures their authenticity. By mapping these colors on car models, OEM designers can paint every color proposal virtually and gain realistic impressions of colors and effects on a complete car during an early design phase. 

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Your CAE simulation pioneer

First launched in 1999, Ultrasim^® has generated an impressive track record of assisting customers across all industries in developing sustainable innovations. Our global network of simulation experts continues to push the boundaries of what is possible in CAE simulation and will help you find the optimum solution for your challenge.

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Connecting the material with the virtual world

Explore the world of BASF Performance Materials and dive deep into our materials in one of the four BASF Creation Centers worldwide. BASF designers, engineers and simulation experts will support you in your early product development phase - for better and faster innovations.

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